by Paula Swayne | Apr 11, 2012 | Listings, Marketing
There are about as many ways to market a property or an agent as there are properties to market. When a seller interviews their potential agent, they should be certain that the agent is keeping in mind what is best for the seller…not the agent. There are many marketing tools that, on the surface appear to be great, but upon reflection maybe not so much. There will be agents who disagree…these items are simply my take.•”I already have a buyer for your house, so you won’t have to do any preparations to put it on the market”….aka “hip pocket listing”. Don’t be fooled. The only purpose for a hip pocket listing is so the agent or the brokerage can get both a listing and selling commission. The best thing for a seller is to have their property exposed to as many buyers as possible. If it is priced well, it will sell quickly at a maximum price.•”Let’s put up a “Coming Soon” rider”. The wow factor for any listing is the first few days it comes on the market. It should hit the market with signage, advertising, MLS entry, etc all at once. When a Coming Soon sign is placed on a property, after a while passers by don’t notice it anymore. They don’t see when the rider comes down and it actually is available. It is already shop worn and it hasn’t even hit the market yet. The only person to gets an advantage on this is the listing agent who has their name on the sign for a longer period of time.•”Let’s offer the selling agent a...